Table of Contents

Vendor Dashboard:

Affiliate Dashboard:

Vendor Dashboard

Executive tab  

Net Income

Net income is the amount of money you have earned. The executive tab shows you three net income values evaluated for today, this month, and this year, correspondingly.
The net income amount is calculated by deducting sales tax, CopeCart fee, affiliate commission, and joint venture share from gross sales. You can increase this value by increasing your sales.

Average order value

This parameter shows you how high the average order value of your customers is and is calculated as follows: the total turnover of your CopeCart account is divided by the number of orders. To increase this value, you can increase your sales price, implement cross-selling, or offer product packages. 

Daily transactions

This value shows you the number of orders processed today in your CopeCart account. You can increase this value with various marketing measures such as newsletters or advertisements. 

Number of days passed since goal start

Shows the number of days passed since you set your sales goal. The more days have elapsed, the fewer days remain to reach your sales target. 

Yearly net income performance

This diagram shows you the relationship and development of your actual annual net income to your planned annual net income. Depending on whether the actual annual income is above or below the planned one, you must take appropriate measures to increase sales.

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Performance tab

Net income

In this presentation, you can follow and analyze the course and development of your net income. So you can quickly see especially good and especially bad months and analyze why they had the corresponding result. Try to implement the strategies from the good months more regularly, so that you continuously increase your turnover.

Net income from Affiliates 

This value shows you how much net income was generated by your affiliate partnerships. This amount is calculated from the turnover generated by affiliates, with the CopeCart fee, sales tax, and affiliate commission deducted. Concentrate on expanding your affiliate partnerships to increase this value, generate more sales, and increase your visibility.

Customers 

This is the number of existing and new customers who have bought your products. You can increase this value by offering more of your products to your existing customers or by encouraging more new customers to buy your products. 

Cancellation rate

This key parameter shows the percentage value of canceled, refunded, and failed orders. The higher this value is, the more dissatisfied your customers are with your product. To improve this figure, you should talk to the dissatisfied customers and ask for their feedback. Maybe you are promising something that is not delivered to the customer in your product. Once you have your blindspots covered and mistakes fixed, this number should decrease. 

Conversion rate

This value shows you the sales quota for your sales page. It is calculated as the ratio of your total page visitors to your buyers. For example, if three out of ten visitors buy, you have a conversion rate of 30%. The higher this number is, the more attractive the offered product is for your page visitors. You can increase this rate by better promoting your offer to your potential customers.

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Subscription products tab

Recurring net income

This value shows you the recurring net income in the future based on the active subscriptions of your customers. Generate more active subscriptions to increase the value and thus increase your recurring revenue. 

In the diagram, you can compare your recurring net income for the selected period. This comparison allows you to analyze when your customers cancel their subscriptions and when new ones are enrolled. This helps you to analyze performance better in order to find out why your customers cancel their subscriptions and take appropriate countermeasures.

Gained subscriptions

This value shows you the number of new subscriptions. Increase this value to keep your recurring net income growth. 

Lost subscriptions

This parameter means the number of lost subscriptions. You should keep the number of lost subscriptions as low as possible to ensure your recurring revenue.

Active subscriptions

This value reflects your active subscriptions for the selected period. If you increase this value, you will automatically increase your recurring net income. 

Current active trials

This value shows you the total number of customers who are in a test period with one of your products before they will be charged with the first payment. The more customers are in the test period, the higher the probability that they will become chargeable customers. Pick up your customers especially well during this time to have a high conversion from trial to paid period.

Churn rate

This key-value shows the relation between canceled subscriptions in the given period and the total number of all subscriptions at the end of the period.

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Sales tab

Average order value

This value shows you how high the average order value of your customers is and is calculated as follows: the total turnover of your CopeCart account divided by the number of orders. To increase this value, you can increase your sales price, implement cross-selling, or offer product packages. 

Sold products

This value shows you the number of products sold for the selected period. Try to increase this number every month to generate more sales. 

Returns & Refunds

This value summarizes all returns and refunds of your products. The lower this number is, the better your product is received by your customers and the more sales you get. You reduce this value by improving the quality of your product and delivering what you promise your customers.

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Customers tab

Active in the last 12 months

This value summarizes all customers who bought your products in the last 12 months. This parameter gives you an estimate of how many individual customers have bought from you in the past 12 months. (This value does not depend on the date selection).

Average customer lifetime

This value shows you the average time between the first and the last purchase of your customer. By this value, you can deduce in which period of time you have the possibility to offer your customer more products before they will probably not buy any more. (The value does not depend on the date selection)

The average time between orders

This value shows you how much time passes between the orders of your customers on average. Reduce this number to generate more sales on average with your customers.

Average order frequency

This value shows the average order frequency per customer. The higher this number is, the more products are bought per customer. Increase this number to increase your sales per customer.

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Affiliates tab

Your Affiliates’ revenue

This value shows you the gross revenue that your affiliates have generated with your products in the selected period. The higher this amount is, the more turnover you have generated. Focus on making it as easy as possible for your affiliates to sell your products. More sales through affiliates mean more profit for you.

Revenue performance

This chart shows you the sales development of your affiliates compared to the previous month. 

Number of products sold by Affiliates

This is the total number of orders placed by customers via affiliate links. This parameter helps you understand how effective your affiliates are. Increase this number by helping your affiliates generate more sales with your products.

Refunds & Returns 

This value summarizes all returns and refunds of your products that were promoted by affiliates. The lower this number is, the better your product is received by your customers and the more sales you get. You decrease this value by improving the quality of your product and delivering what you promise to your customers.

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Income tab/Payouts tab

The net income means your actually earned money. This amount is calculated by deducting the sales tax, CopeCart fee, affiliate commission, and joint venture share from gross sales.

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Affiliate Dashboard

Executive

Net Income

Net income is the amount of money you have earned. The executive tab shows you three net income values evaluated for today, this month, and this year, correspondingly. This amount is calculated by deducting sales tax, CopeCart fee, affiliate commission, and joint venture share from gross sales. You can increase this value by increasing your sales.

Daily transactions

This value shows you the number of orders processed today in your CopeCart account. You can increase this value with various marketing measures such as newsletters or advertisements. 

Link Clicks

This value counts the total number of clicks on your affiliate promotion links generated by your potential buyers. This value is independent of a single product and shows all clicks on your affiliate promotion links, starting from the first day. The more link clicks you generate, the higher your affiliate revenue will be. So, increase the number of link clicks on all products you promote.

Number of days passed since goal start

Shows the number of days passed since you set your sales goal. The more days have elapsed, the fewer days remain to reach your sales target. 

Yearly net income performance

This diagram shows you the relationship and development of your actual yearly income to your planned yearly income. Depending on whether the actual yearly income is above or below the planned one, you must take appropriate measures to increase sales.

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Performance

Net income

In this presentation, you can follow and analyze the course and development of your net income. So you can quickly see especially good and especially bad months and analyze why they had the corresponding result. Try to implement the strategies from the good months more regularly, so that you continuously increase your turnover.

Link Clicks

This value counts the total number of clicks on your affiliate promotion links generated by your potential buyers. This value is independent of a single product and shows all clicks on your affiliate promotion links, starting from the first day. The more link clicks you generate, the higher your affiliate revenue will be. So, increase the number of link clicks on all products you promote.

Average net income per click

This value shows you how much you earn per link click on average for the selected period. The average net income per click is calculated by dividing your profit by the number of link clicks. The higher this value is, the more you can spend on acquiring new customers.

Payouts

This amount was paid to you in the selected period. Focus on increasing your net income to increase your payout amount.

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Leaderboard

This tab lists Affiliates with their corresponding sales coefficients and revenues. The better Affiliate’s performance is, the higher they are rated on the list. 

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Income/Payouts

The net income means your actually earned money. This amount is calculated by deducting the sales tax, CopeCart fee, Vendor, and JVP shares from gross sales.

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